Monday Digital Engagement Workshop

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Engagement is the modern-day currency in media and entertainment, and nowhere is there more experimentation and innovation than in the streaming of live sports. A panel of industry leaders will offer their experiences in gamification, interactivity, alternate broadcast feeds, and the various other technologies and strategies that are changing how leagues and broadcasters engage fans of all ages through video.

Is it possible to caption thousands of digital highlights with human quality in near real time? Find out how NBC Sports and 3Play Media worked together to make the impossible possible for the summer 2024 Olympic and Paralympic Games.

A season-long campaign, years in the making, to honor the 100-year history of one of sports’ more iconic franchises is going to touch every aspect of an organization: from branding, production, to in-stadium experiences, to special events, and beyond. But how does a team mark such an important anniversary on digital and social media, as well as every vertical platform? Executives from the New York Giants offer a look at the digital strategy behind their celebration of a century of football in the Big Apple.

When it comes to surrounding major live events with custom, targeted programming for digital and social platforms, FOX Sports is in an elite class. In this one-on-one conversation, get an inside look at FOX Sports’ digital production strategy, the facilities they have built to support it, and the work done for social around this past summer’s EURO and Copa America tournaments.

NBCU’s Peacock set several viewership records for live streamed events in 2024 with its coverage of NFL Exclusive games and the Summer Olympic Games in Paris. Learn how Peacock accomplished this feat at scale with superior video quality and a 100% success rate by enlisting an all-star team of technology partners led by Harmonic and AWS.

As opportunities for live content rightsholders grow, a core truth remains in live streaming and digital video delivery at scale: performance matters. How are technologies under the hood of the some of the industry’s most successful streaming services evolving and what new developments will help move the business forward? This panel discussion of tech leaders will address the pressing topics of today and tomorrow.

There’s plenty of buzz around the industry regarding AI, but how is it practically helping sports leagues, broadcasters, and content creators today deliver more at a higher quality to their users? This panel explores how AI is transforming the editing and delivery of sports video for apps and social media. Industry experts will discuss cutting-edge AI tools that streamline content creation, enhance engagement, and deliver personalized highlights in real-time across digital platforms.