Monday, December 11, 2023
Location: Murray Hill Suite, 2nd Floor
Time: 1:30 – 5:00 p.m. ET

Learn about the latest developments in media-asset-management (MAM) and orchestration, archive and storage technology, and cloud-based infrastructure and workflows. MAM leaders from major broadcasters and rights-holders, leagues, teams, and vendors offer first-hand perspectives and behind-the-curtain looks at their respective workflows. This workshop is a can’t-miss event for anyone looking to build an efficient media-management and storage/archiving ecosystem, as well as to stay up-to-date on the latest technological developments in areas such as AI and ML, virtualization, next-gen storage, and more.

1:30 - 2:00 p.m.

Bull’s AI: The Growing Role of AI and ML in Sports Content Management

In the ever-evolving landscape of sports content management, the integration of AI and ML technologies has emerged as a game-changer. This panel session examines how AI and ML are automating tasks, such as content tagging and retrieval, and improving the overall efficiency of sports-media organizations. This group of leaders from the sports industry, tech innovators, and AI/ML specialists will share their insights, experiences, and visions for the future.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.
Panelists:
Garron Bateman, Veritone, Director, Sales Engineering and Live Events
Daniel Evans, Magnifi, SVP of Sales, U.S.
Dustin Myers, Fox Sports, SVP, Production Operations
Andrew Reich, AWS, Senior Consultant, Sports, Professional Services

Add google calendarAdd to calendar
2:00 - 2:15 p.m.

Imagen from Reuters Case Study: INDYCAR Case Study: Getting Content Distribution on the Fast Track

INDYCAR already knew it needed a better way to deliver content to media outlets – but after discovering a security issue with their existing solution, the team couldn’t afford to keep spinning their wheels. In this fireside chat, discover how INDYCAR merged its content-delivery lanes, accelerated asset retrieval, and drove value with a one stop shop for video, imagery, and more.
Presenters:
Olivia Cianci, Imagen from Reuters, Senior Account Manager
Kate Davis, INDYCAR, Director of Communications

Add google calendarAdd to calendar
Sponsored by:
2:15 - 2:45 p.m.

A Symphony of Storage: How Cloud, Hybrid, and On-Prem Can Work Together in Harmony

With sports-media organizations managing large files between geographically dispersed team members on tight deadlines, the need for a robust, flexible storage solution has never been greater. This session will provide an overview of the latest developments in hybrid cloud storage and how you can leverage the power of on-premises and cloud storage to get the best of both worlds. Also don’t miss this session for the latest on archiving solutions from spinning disk to LTO and beyond.
Moderator: Brent Angle, CineSys, CTO
Panelists:
Chris Cruz, CBS Sports, Senior Director of Media Services
Adam Japhet, Major League Baseball, Senior Director of IT Infrastructure
Jeremy Strootman, Backlight, Director, Channel Sales
Hossein ZiaShakeri, Spectra Logic, SVP, Business Development and Strategic Alliances

Add google calendarAdd to calendar
2:45 - 3:00 p.m.

IMT Case Study: Atlanta Hawks Hybrid Media Asset Management

Join us for a discussion on how the Hawks worked with IMT to leverage a multi-vendor solution for MAM, production workflow, and Backup & Archive – featuring iconik MAM, CloudSoda data management, LucidLink, AWS, and Quantum. Learn how this reference architecture helped the Hawks streamline their media workflow for both home and away games.
Presenters:
Roy Burns, IMT, SVP, Media Solutions
Charles Gilbert, Atlanta Hawks & State Farm Arena, Manager, Digital Assets

Add google calendarAdd to calendar
Sponsored by:
3:00 - 3:45 p.m.

Networking Break in Exhibits

Add google calendarAdd to calendar
3:45 - 4:15 p.m.

Metadata Madness: Creating Efficiency While Maintaining Your Sanity

What metadata schema are you using to describe your content: a home-grown one or an established schema as a backbone? What taxonomy/ontology do you use to populate it? Are there any emerging industry standards? Media managers and technology leaders take the stage to discuss best practices in metadata assignment.
Moderator: Anne Graham, WBD Sports, Manager of Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Committee Chair
Panelists:
Matthew Green, NBC Sports and Olympics, Senior Digital Media Engineer
Ian Owen, Riot Games, Manager, Media Asset Management, Esports
Kevin Varnell, IPV, Senior Solution Engineer

Add google calendarAdd to calendar
4:15 - 4:30 p.m.

Identity Forces: The Arrival of the Interoperable HAND (Human & Digital) Talent ID

Systemic change is once again impacting sports & entertainment businesses – and existential questions are on the table. With the recent strikes voicing concerns about the rise of generative AI & deep fake technology, the autonomy and value of talent’s identity essence (NIL: Name, Image, Likeness) is on everyone’s radar. Talent will increasingly want the option to be virtual — to have a digital twin — and will want to properly license, track, and monetize themselves. Accordingly, the need for tools using a standards-based approach to help attest to the provenance and authenticity of ALL the players in the value chain is essential. It is said that “you cannot Automate what you cannot Identify” and this session explores the arrival of the interoperable HAND (Human & Digital) Talent ID – the first global ID registry for notable legal, virtual, and fictional talent in sports & entertainment.
Presenter: Will Kreth, HAND (Human & Digital), CEO

Add google calendarAdd to calendar
4:30 - 5:00 p.m.

Sports Content Management Lightning Round: What’s New and What’s Next?

In this rapid-fire-style panel session, leaders from sports leagues and broadcasters will take the stage to answer today’s most tantalizing media-management questions. Some of the biggest hot-button topics will include: the growing role of AI and ML, how to integrate the cloud, staffing and recruiting young talent, the impact of industry consolidation and M&A, remote vs. in-office work, and where the industry is headed in the coming year.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.
Panelists:
Kendall Ginsbach, Riot Games, Global Lead, Content Operations
Anne Graham, WBD Sports, Manager of Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Committee Chair
Jim Miles, NBC Sports & Olympics, Senior Director, Live Event Workflows
Scott Rinehart, Notre Dame Studios, Senior Director

Add google calendarAdd to calendar
5:30 - 6:30 p.m.

Opening Night Reception in Exhibits

Add google calendarAdd to calendar