Chris Cruz is the director of media services for CBS Sports. He is responsible for the proper management of all digital asset management systems developed for CBS Sports studio and remote productions. He also oversees the personnel utilized for the acquisition, distribution, and archiving of all digital content.
Cruz started working with CBS Sports in 2012 as the manager of digital archives. In this role, he developed the division’s first digital asset archive. He also led the team of media managers responsible for the strategic digitization and archiving of CBS Sports legacy programming.
Having developed these systems from the ground up has given Cruz a keen understanding of digital content management. He’s also a key contributor to the development of all cloud and AI initiatives at CBS Sports.
Featured in: Monday Sports Content Management Workshop (12/12)