Ken DeGennaro is the senior vice president of media operations and technology for NBA Entertainment. He oversees the league’s broadcast operations, engineering, player tracking and stats, and OTT technology departments. DeGennaro is also responsible for the global delivery of video and statistics via satellite, fiber, broadband, and mobile. He manages the development and implementation of NBA Cloud Services, including significant AI and ML executions supporting both business and basketball analytics alike.

DeGennaro joined the NBA in March 1998 and holds a bachelor of science degree from Rutgers University and a master of science in jurisprudence from Seton Hall Law.

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