In her role as vice president of workplace culture and diversity initiatives for CBS Sports, Ndidi Massay drives the strategic planning, development, execution, and measurement of CBS Sports’ initiatives for a more diverse, equitable, and inclusive workplace. Among her responsibilities is developing and executing tailored strategies, programs, and experiences that include diverse staffing, education, training, employee development, community engagement, social impact, and diverse content that all together, cultivates a diverse and inclusive culture while promoting real transformation within CBS Sports. Additionally, Massay works closely with the Paramount Offices of Global Inclusion and Corporate Social Responsibility to align CBS Sports with Paramount Global efforts.
Massay joined CBS Sports after running her own consulting business where she provided Diversity Equity and Inclusion (DEI) counsel, as well as services and training to corporate entities, national governing bodies, and collegiate athletic departments. She also served as the commissioner of the New York State Athletic Commission (NYSAC), a.k.a. the New York Boxing Commission, for five years, where she set and regulated policies that govern professional combat sports to ensure safe and fair play throughout the state. Before joining the NYSAC, Massay helped launch the Ross Initiative in Sports for Equality (RISE), a nonprofit organization that works to improve race relations throughout sports by promoting understanding, respect, and equality. Prior to RISE, she was a DEI consultant for the NFL where she advised senior management on diversity and inclusion trends, best practices, and talent engagement strategies.
Massay also spent time as a business affairs executive for ABC News and both a business operations executive and editorial advisor for ESPN. Earlier in her career, she specialized in sports and entertainment law matters as an attorney.
Currently a member of the USA Wrestling Diversity & Inclusion Committee and Big Ten Conference Equality Coalition, Massay has served on numerous boards, including the National Association of Black Journalists (NABJ) Sports Section, RISE, and Beat the Streets New York. She is also a member of the Black Entertainment and Sports Lawyers Association (BESLA) and Women in Sports and Events (WISE). Massay has been recognized as a Betsy Magnes by WICT graduate; game changer by the Sports Business Journal; Top Women in Media by Cynopsis; one of the 100 most influential Black women in sports by Sports Illustrated Ell-evate; and a Big Ten Conference impact pioneer.
Massay received a Bachelor of Science degree from Northwestern University’s Medill School of Journalism, where she led the softball team to the NCAA World Series as a catcher. She was inducted into Northwestern’s Athletics Hall of Fame in 2009. In addition, Massay received a Juris Doctor degree from the University of Notre Dame School of Law, where she served as an assistant softball coach. She is admitted to practice law in New York and California.
Massay resides in New York with her husband and two sons.
Featured in: Monday SVGW Networking Breakfast (12/11)
