Danielle Cranin is the director of content integration & partnerships at NBC Sports Group. Currently, she manages the network’s day-to-day relationship with PointsBet, its exclusive sportsbook partner. During the partnership, Cranin has led the efforts to grow the value of betting content integrations within marquee NBC Sports properties at the national and local levels. Recently, she oversaw the development and implementation of the first sportsbook integrations within Super Bowl pregame coverage and dual NBA BetCast telecasts. Cranin attended Quinnipiac University and has previously worked at ESPN and the United States Tennis Association. She resides in Connecticut.

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