Bruce MacCormack is focussed on the impact of artificial intelligence on news operations, with a particular emphasis on mitigating the threat of misinformation.
He is a member of the Partnership on AI steering committee on AI and Media Integrity. MacCormack is also a founder and co-lead of Project Origin – the BBC, New York Times, CBC/Radio-Canada and Microsoft media provenance initiative. He is a member of the steering committee of the Coalition for Content Provenance and Authenticity (C2PA), as well.
While at CBC/Radio-Canada, MacCormack was the head of business strategy for technology and the executive architect of the enterprise media asset management system. He has served as the president of digital media for the largest Canadian newspaper chain and as the president and COO of Manitoba Telecom Services’ Advanced Media division. MacCormack began his career in engineering, marketing, sales, and global corporate strategy roles in the telecom equipment sector at Nortel.
He has been a member of the Young President’s Organization, a past president of the Winnipeg Symphony Orchestra, and the former chair of The Atlantic International Film Festival.
MacCormack’s background includes an M.B.A. (York University – Toronto) and an undergraduate degree in electrical engineering (McGill – Montreal).
Featured in: Monday Cybersecurity Workshop (12/11)
