After three seasons as the vice president of Marketing with the New York Liberty, Shana Renee Stephenson was promoted to chief brand officer. In this role, Stephenson oversees strategies and the day-to-day management of marketing, partnership initiatives, content, and innovation for the Liberty brand. Additionally, she is responsible for maintaining strong relationships with core fans and building relationships with new fan bases.
A former ESPN marketing professional with more than a decade of sports industry experience, Stephenson has a passion for storytelling – adding a unique perspective, relatable relevance, and a necessary voice to a traditionally male-driven sports community has landed her opportunities with AspireTV, Black Enterprise, Bleacher Report, espnW, Essence, Madison Square Garden, Melissa Harris Perry Show, MSNBC, New York University, and Refinery29, to name a few.
Stephenson’s keen knowledge of sports inspired her All Sports Everything, a New York centric sports blog with a range of lifestyle, news, and other sports-relevant content; UnManning the Game, a platform designed to highlight women in sports; and THE MAJORS, a movement celebrating young-ish influencers of color, sports business’ unsung architects of dope.
A New York native, Stephenson currently resides in Harlem, NY. She received her B.A. in psychology from Spelman College and her M.S. in sports business from New York University.
Featured in: Monday Social Sports Workshop (12/13)