Rob Hedrick

Rob Hedrick

NHRA
Senior Director of Production

Rob Hedrick is senior director of production at NHRA, and an advocate for innovative cloud-based workflows to enhance production quality and efficiency in live sports. He is a seasoned broadcast production specialist with over 20 years of experience, and is renowned for his creativity, technical expertise, and leadership in live television.

Hedrick has produced, directed, and managed award-winning content for major networks like FOX, ABC, CNN, and NBC, earning multiple Emmy and Telly awards. As a pioneer in broadcast workflows, he developed Emmy-nominated software and launched industry-leading OTT platforms. Hedrick’s expertise spans directing national sports telecasts, managing technical operations for events like the Emmy Awards, and spearheading NHRA’s remote production innovations during the pandemic. His contributions have enhanced content delivery and audience engagement across live sports and entertainment.

Now based in Los Angeles, Hedrick continues to push the boundaries of media production as an active member of the Television Academy and SMPTE.

Featured in: Tuesday General Sessions (12/17)

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