Mike Kelley is a sports & entertainment executive with 25 years of experience working at the intersection of content, distribution, and technology. Currently, Kelley is president of the Americas & APAC for Grabyo – managing a team that works with various sports & entertainment properties, broadcasters, and publishers in North & South America. Grabyo is the leading cloud video production platform in the media industry – providing efficient tools to clip, edit, produce, stream, and monetize content across all major social & OTT channels. Grabyo’s clients include NFL, UFC, WWE, PGA, NASCAR, Univision, Big Ten Network, USTA, Premier League, Formula 1, La Liga, Wimbledon, Formula E, Real Madrid, FC Barcelona, Chelsea FC, and many others. Ultimately, Grabyo is on the forefront of a quickly evolving media distribution & monetization business for content – that now includes social media platforms, OTT products, & mobile devices.
Prior to Grabyo, Kelley led business development and strategy for leading OTT platform company, NeuLion, before they were absorbed by Endeavor/IMG. From 2007 – 2013, he led BD for Ensequence, the leading interactive TV provider – working with top networks, broadcasters, and distributors in the U.S. – as internet functionality began to merge into the TV experience. Previously, Kelley was also VP of marketing for Yahoo!’s Media & Entertainment division, having led their partnership with FIFA for the 2002/2006 World Cups, and many other sports & entertainment properties. He was also director of sponsorships for MasterCard for several years, and worked at U.S. Soccer in marketing and broadcasting around USA/World Cup ‘94.
Featured in: Monday OTT, Streaming, and Digital Workshop (12/12)