Li-Shen Lee is a leader in Deloitte’s Sports practice, specializing in fan engagement and fan data strategies that drive revenue growth for teams and leagues. She has a proven track record of success, guiding clients like the WNBA, USGA, Hollywood Park / SoFi Stadium, USTA, and BSE Global to unlock the power of their fan bases.

Lee brings a data-driven approach to fan engagement, transforming the way teams leverage insights to build stronger relationships with fans. Her passion for sports combined with her expertise empowers her clients to make strategic decisions that enhance the overall fan experience and create new revenue streams.

A resident of New York City, Lee balances her busy career with life as a wife, mother, and devoted dog owner (poodle!).

Featured in: SVGW Women’s Sports Workshop (12/16)