JR McCabe

JR McCabe

Sinclair
Chief Business Officer, Consumer Products

J.R. McCabe joined Sinclair Broadcast Group in 2020 and now serves as chief business officer, consumer products. In this newly created role, McCabe is proving the tremendous growth potential of the convergence of media, sports, and gaming.

Prior to joining Sinclair, McCabe and his partners built a competitive gameplay and esports portfolio that included Poker Central and Estars Studios. Using data to drive strategic decisions, McCabe has monetized and accelerated new business models by combining assets, forging partnerships, and making acquisitions. When he assumed his role at Poker Central, he quickly realized its potential to be the brand umbrella for experiential events, a TV and video studio, asset holdings, and the first-of-its-kind subscription VOD channel, PokerGO.

Previously, McCabe served as SVP/head of video at Time Inc. and chief video officer at Meredith Corporation, where as an intrapreneur, he created new businesses that pioneered how to leverage digital video to capitalize on the IP of a diverse portfolio of legacy brands. He also launched Parents TV, the first national video network aimed at parents. While in his role, the first-ever of its kind at a major corporation, McCabe and his team outperformed revenue targets, hitting more than a billion streams, and tripling reach through deals with Amazon, Microsoft, Hulu, Yahoo, and more.

McCabe has also held several sales executive positions, including VP, eastern sales manager for CBS Paramount Television and SVP, program partnerships and sales for Universal Studios.

He holds a Bachelor of Business Administration, Marketing from James Madison University.

Featured in: Monday MVP: Monetizing Video Production Workshop (12/16)

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