Imry Halevi joined Harvard University Athletics in 2012 as director of multimedia and production, was promoted to assistant director of Athletics in 2018, and promoted to his current role as associate director of Athletics in March of 2022.
Halevi leads Harvard Athletics’ Content & Strategic Communications group, bringing together the multimedia and communications teams. The group is charged with promoting Harvard Athletics’ brand, and creating content to preserve the history and tell the story of Harvard’s student-athletes, coaches, teams, and alumni.
In his previous role, Halevi managed Harvard Athletics’ multimedia team, leading all department-wide multimedia and production initiatives. He reorganized video board productions and live game broadcasting for the Crimson, bringing these efforts in house, and expanding their scope and reach. With the addition of newly streamed sports, the completion of two central control rooms, and the building of a NCAA-leading fully automated streaming infrastructure for tennis and squash meets, Halevi was able to more than double the online viewership, and triple the subscription revenue, for Harvard broadcasts within his first year.
Halevi established partnerships between Harvard Athletics and ESPN and NESN (New England Sports Network), as well as other national and regional networks, to broadcast the Crimson’s in-house productions of live sporting events, the first such relationship in the Ivy League. Staffing the productions almost exclusively with students from local area colleges, Halevi and the multimedia team were able to provide real-world hands-on experience for dozens of students looking to develop their production and broadcasting skills.
While producing and streaming 38 of Harvard’s 42 varsity teams, Halevi worked with his counterparts from the Ivy League office and the other seven league schools, to launch and develop the league’s integrated platform for live and on-demand content – the Ivy League Network. In 2018, Halevi helped the Ivy League launch a new league-wide partnership with ESPN, and establish the “Ivy League on ESPN” network.
As an on-going project, Halevi is spearheading Harvard Athletics’ initiative to maintain and digitize its archives of historic video films, dating back to the 1920s, thereby supporting the department’s goal of preserving its long and storied history.
Halevi is a member of the College Sports Summit Advisory Board, and chaired the Sports Video Group’s 2016 College Sports Summit. Additionally, Halevi chairs the Ivy League Digital Strategy Committee, the Ivy League Multimedia Directors Group, and co-chairs the Harvard Athletics Multimedia and Technology Advisory Committee.
Before joining Harvard in 2012, Halevi served as associate director of video production at Northeastern University. There, he directed live event broadcasting, post-production, branding, and graphic design for the Huskies while overseeing hiring and training for the video production team and managing capital and operating production budgets for the Athletics department.
Halevi led the re-branding efforts at Northeastern Athletics in 2009, a process that streamlined and simplified the marks and branding guide for the department. Additionally, he coordinated the development process for the Huskies’ iOS mobile app, in use by over 10,000 users in its first year.
Before coming to Northeastern, Halevi served as video production and graphic design assistant at Boston University’s Agganis Arena, where he created commercial spots for national and local television broadcasts, and produced original content for the center-hung video board at the 6,000-seat arena.
Halevi holds a bachelor’s degree from Boston University and a Masters of Business Administration from Northeastern University. A native of Maccabim, Israel, Halevi lives in Nashua, NH.
Featured in: Monday Future of Remote Production Workshop (12/12)