Andrew Isaacson is a managing partner of The Famous Group (TFG): an award-winning fan experience company. He oversees TFG’s business development, both live action and post production divisions, as well as operations and technology for sports, brands, and live entertainment.

Isaacson has produced countless projects including content for 19 Super Bowls and 7 NHL All-Star games. Clients include AT&T, Audi, Nike, Coca-Cola, FOX, NCAA, WWE, PGA Tour, and 90+ professional teams. Other major events include the Ryder Cup, Kentucky Derby, Houston Rodeo, Solheim Cup, Lollapalooza, MTV Video Music Awards, and the NBA & MLB All-Star Games.

In 2019, Isaacson pioneered “mixed reality technology” with the Baltimore Ravens + Super Bowl LIV’s “NFL 100 All-Time Team” and produced the first-of-its-kind and now award-winning “live commercial” for Chipotle and the NHL. This new hybrid genre of advertising lead to activations with Gillette, Mercedes-Benz, and Paramount Pictures’ release of Transformers: Rise of the Beasts.

In 2022, Isaacson drove the relaunch of its Vixi social media platform to bring in live fans to stadium video boards from their mobile device. Now with millions of users worldwide, Vixi Live is the #1 fastest growing fan engagement tool in entertainment and is currently activating in 200+ live events per month.

A native of Wisconsin, after attending The Prairie School (Class of ’95), Isaacson attended Knox College in Galesburg, IL. He graduated with degrees in education and theater before moving to Los Angeles in 2001. After landing a job as an editor, Isaacson cut together his first “hype” video for the Los Angeles Clippers and has never looked back.

Featured in: Monday Live Production Workshop (12/16)