Monday AM Program at a Glance

Engineering teams are on the front lines when it comes to integrating new technologies, new workflows, and new standards. Leaders in remote engineering discuss the current state of the industry, the challenges they have encountered in the move to IP and virtualized systems, and much more.

Engineering teams are on the front lines when it comes to integrating new technologies, new workflows, and new standards. Leaders in remote engineering discuss the current state of the industry, the challenges they have encountered in the move to IP and virtualized systems, and much more.

Brazil is taking a significant step in revolutionizing media consumption by deploying a next-generation broadcast system known as TV 3.0 (DTV+), based on the ATSC 3.0 standard used in the United States and South Korea. In this presentation, Carlos Cosme – Globo and Yannik Grewe – Fraunhofer IIS will explore Brazil’s transition to immersive and personalized sound using MPEG-H Audio and 4K/8K HDR video during the live pilot broadcast of the 2024 Summer Olympic Games. Latin America’s largest broadcaster, Globo, along with its partners, showcased the seamless interoperability of TV 3.0 components, highlighting substantial improvements in service quality. Attendees will gain insights into the collaborative efforts among device manufacturers, technology vendors, and broadcasters that underpin this transformative journey, paving the way for a new live sports experience.

The move to live cloud production has resulted in a number of great developments with respect to the production tools that exist in a cloud-based environment. Developers of cloud-based systems and tools discuss how their products are making the move to a virtualized environment, how they will help production teams work better, and much more.

This session aims to go beyond the buzzwords and talk real use cases. MAM is a sector that is rarely fully staffed, so which workflows and tasks can be automated? Can AI help personalize workflows? What would sports-media orgs like to automate that they can’t today? How are AI and ML being used to streamline media-management operations and what are the blockers that can potentially stall these efforts? How is AI being used for personalization, engagement, and monetization in sports?

The Global Gaming League (GGL) is revolutionizing the competitive gaming landscape in many ways, including its content strategy. With GGL’s emphasis on player storytelling and personalized fan engagement, the GGL turned to Wasabi hot cloud storage for unlimited, highly available storage that supports its bold vision. Join this session to hear how the Global Gaming League is leveraging its unique content vision to cement itself as a prominent player in the gaming space.

As the media industry continues to evolve at a breakneck pace, the lines between digital asset management, media asset management (MAM), production asset management (PAM) have become increasingly blurred. In addition to continued vendor consolidation, this is a result of changing creative demands and media consumption trends. Learn how this holistic philosophy is impacting users and how you can prepare for the future.

Building on the insights from the Reuters Imagen July 2024 presentation, this follow-up explores the ongoing benefits of the MLB Media Center, highlighting its role in enhancing partner engagement and operational efficiency, while outlining MLB’s strategic vision for enhancing media access and engagement for 2025 – with a focus on exploring how AI technologies and other tools can further innovate and personalize the partner experience.

As the media industry rapidly evolves, so too must the strategies for recruiting and training the next generation of media managers. This panel will explore the critical skills and competencies required for modern media management, focusing on how to attract and develop talent that can thrive in a landscape increasingly shaped by digital transformation, automation, and AI.

Learn how IBU’s media management content hub provides athletes and franchises with the tools they need to connect with their fans and empower them to promote the sport globally.

ESPN, Meta and COSM will share their production workflow, distribution and monetization strategies for the next-gen fan experience. What are the new market opportunities (and production realities) for broadcasting sports in these immersive domes venues?

Regardless of how much a fan or venue spends on their displays, the smartphone (once called the second screen) is the sports fan’s number-one screen.  This trend now offers teams and their brand partners the opportunity to further engage their fans with supplementary content, promotions and a premium game experience.

The L-Bar proved that the viewer enjoyed a reapportioned screen experience, providing rich fan information and new sponsor inventory. Squeeze backs and Reveals followed and production teams are now experimenting new graphical treatments to serve the converging opportunities of betting and live game streaming.

The virtualization of the game is coming and the leagues are already there, exploring ways their fans will someday become immersed in the action. The metaverse expands rights holder inventory via a parallel sports production with no real-world limitations.

Join us for a presentation from Deloitte that will dive into the explosion in interest in women’s sports and what it means to the sports rights and media landscape.

Join us for a conversation with Amanda Vandervort who oversees the entire USL women’s pathway, including the W league and Academy for Girls. We’ll discuss what it takes to launch a new league, growing a brand in a new world filled with social media channels and influencers, Amanda’s own career, and much more.

HBCUs and HBCUGo are working together to raise the profile of women’s athletics both on campus and via TV and streaming exposure. We’ll dive into the latest efforts, plans for 2025 and beyond, and how your organization can help HBCUs make a difference with women’s sports.

It finally appears that women’s sports has collectively captured the attention of marketers, programming executives, social media, and fans. So where does women’s sports go from here? How can women’s sports continue to rise, increasing its value as a media property, it’s ability to pay athletes more money, and it’s attractiveness to brands and marketing companies? How does the industry raise the levels of production, give women’s sports better time slots, and help it grow?