Monday, December 16, 2024
Location: Concourse A, Concourse Level
Time: 10:00 a.m. – 12:30 p.m. ET
Women’s sports is not just having a moment it has become a movement. Join us for a morning of sessions focused on the growth of women’s sports, why women’s sports programming will continue to become more popular and more of a marketing force, and how the gap between coverage of men’s and women’s sports is closing fast.
| 10:00 - 10:20 a.m. | Deloitte Women’s Sports Media Research Presentation Join us for a presentation from Deloitte that will dive into the explosion in interest in women’s sports and what it means to the sports rights and media landscape. Moderator: Li-Shen Lee, Deloitte Digital, Principal |
| 10:20 - 10:45 a.m. | SVGW One-on-One with Amanda Vandervort, President of the United Soccer League Super League Join us for a conversation with Amanda Vandervort who oversees the entire USL women’s pathway, including the W league and Academy for Girls. We’ll discuss what it takes to launch a new league, growing a brand in a new world filled with social media channels and influencers, Amanda’s own career, and much more. Interviewer: Sybil Wilkes, YoSy Media, Co-Founder Speaker: Amanda Vandervort, United Soccer League (USL) Super League, President |
| 10:45 - 11:05 a.m. | HBCU and the Growth of Women’s Sports HBCUs and HBCUGo are working together to raise the profile of women’s athletics both on campus and via TV and streaming exposure. We’ll dive into the latest efforts, plans for 2025 and beyond, and how your organization can help HBCUs make a difference with women’s sports. Moderator: Sybil Wilkes, YoSy Media, Co-Founder Panelists: Karrington Symonds, HBCU Go, VP of Programming & Business Development Nia Symone, HBCU Go, On-Air Talent |
| 11:05 a.m. - 12:15 p.m. | Women’s Sports is Here to Stay: Now What? It finally appears that women’s sports has collectively captured the attention of marketers, programming executives, social media, and fans. So where does women’s sports go from here? How can women’s sports continue to rise, increasing its value as a media property, it’s ability to pay athletes more money, and it’s attractiveness to brands and marketing companies? How does the industry raise the levels of production, give women’s sports better time slots, and help it grow? Moderator: Amy DeLouise, #GALSNGEAR, Founder, and DeLouise Enterprises, Chief Creative Officer Panelists: Meg Aronowitz, ESPN, SVP, Production Bess Barnes, CBS Sports, VP, Programming Christine Franklin, Octagon, Executive Vice President, Marketing Patricia Lowry, GameTime Productions, President Amy Rosenfeld, NBC Sports, SVP, Olympics & Paralympics Production Dana Rubin, USL, VP of Media |