Monday, December 16, 2024
Location: Nassau Suite, 2nd Floor
Time: 10:00 a.m. – 12:30 p.m. ET
How are sports production technologies offering teams, leagues and broadcasters new monetization opportunities in-venue, on devices, and in the metaverse? This inaugural SVG Summit Workshop will provide innovation and business development executives with ways to generate new ad and sponsorship revenues from brands trying to reach a rapidly changing sports audience.
| 10:00 - 10:05 a.m. | Welcoming Remarks by Lead Sponsor, Veritone Presented by: Paul Cramer, Veritone, Managing Director, Media and Broadcast  |
| 10:05 - 10:30 a.m. | Creating and Monetizing the New Immersive Fan Experience ESPN, Meta and COSM will share their production workflow, distribution and monetization strategies for the next-gen fan experience. What are the new market opportunities (and production realities) for broadcasting sports in these immersive domes venues? Moderator: Chris Wagner, OTT Advisors, Founder and Managing Partner Panelists: Ryan Dornbusch, Meta, Head of Sports and Live Event Production Zack Malet, ESPN, Senior Director, Sports Business Development & Innovation |
| 10:30 - 11:15 a.m. | MVP In Venue: The Return of the Second Screen Regardless of how much a fan or venue spends on their displays, the smartphone (once called the second screen) is the sports fan’s number-one screen. This trend now offers teams and their brand partners the opportunity to further engage their fans with supplementary content, promotions and a premium game experience. Moderator: Chris Wagner, OTT Advisors, Founder and Managing Partner Panelists: Matt Duarte, YES Network, VP, Strategy and Business Development Ryan Halkett, New York Islanders, SVP, Isles Media & Entertainment Nima Malekmanesh, Evertz, Director of Business Development – Live Media JR McCabe, Sinclair, Chief Business Officer, Consumer Products Nathan Peterson, Tagboard, CEO |
| 11:15 a.m. - 12:00 p.m. | MVP On Screen: Beyond the L-Bar The L-Bar proved that the viewer enjoyed a reapportioned screen experience, providing rich fan information and new sponsor inventory. Squeeze backs and Reveals followed and production teams are now experimenting new graphical treatments to serve the converging opportunities of betting and live game streaming. Moderator: Chris Wagner, OTT Advisors, Founder and Managing Partner Panelists: Mike Allen, FanDuel Sports Network, Chief Product Officer Lynnwood Bibbens, ReachTV, CEO & Founder Paul Cramer, Veritone, Managing Director, Media and Broadcast Ken Ruck, Magnifi, SVP - Americas |
| 12:00 - 12:30 p.m. | MVP Metaverse: Brands In Your Head The virtualization of the game is coming and the leagues are already there, exploring ways their fans will someday become immersed in the action. The metaverse expands rights holder inventory via a parallel sports production with no real-world limitations. Moderator: Chris Wagner, OTT Advisors, Founder and Managing Partner Panelists: Ryan Dornbusch, Meta, Head of Sports and Live Event Production Lucky Gobindram, CXR.Agency, President and SVP, Global Sales Kaitlyn Kuczer, Deloitte Consulting, Immersive Engineering Lead Brian Ryerson, USTA, Senior Director, Digital Strategy |
| 12:30 - 1:30 p.m. | Networking Break in Exhibits |