Monday, December 16, 2024
Location: Murray Hill, 2nd Floor
Time: 10:00 a.m. – 12:30 p.m.

Learn about the latest developments in media-asset-management (MAM) and orchestration, archive and storage technology, and cloud-based infrastructure and workflows. MAM leaders from major broadcasters and rights-holders, leagues, teams, and vendors offer first-hand perspectives and behind-the-curtain looks at their respective workflows. This workshop is a can’t-miss event for anyone looking to build an efficient media-management and storage/archiving ecosystem, as well as to stay up-to-date on the latest technological developments in areas such as AI and ML, virtualization, next-gen storage, and more.

10:00 - 10:05 a.m.

Welcoming Remarks by Lead Sponsor, EditShare

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Sponsored by:
10:05 - 10:45 a.m.

AI, ML, and Automation: The Changing Face of Media Management, Personalization, & Monetization

This session aims to go beyond the buzzwords and talk real use cases. MAM is a sector that is rarely fully staffed, so which workflows and tasks can be automated? Can AI help personalize workflows? What would sports-media orgs like to automate that they can’t today? How are AI and ML being used to streamline media-management operations and what are the blockers that can potentially stall these efforts? How is AI being used for personalization, engagement, and monetization in sports?

Confirmed Panelists:
Michelle Munson, Eluvio, CEO and Co-Founder
Ken Ruck, Magnifi, SVP - Americas

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10:45 - 11:00 a.m.

Wasabi Case Study

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11:00 - 11:45 a.m.

The Redrawn Content Management Map: The Blurring Lines Between DAM, MAM, and PAM

As the media industry continues to evolve at a breakneck pace, the lines between digital asset management, media asset management (MAM), production asset management (PAM) have become increasingly blurred. In addition to continued vendor consolidation, this is a result of changing creative demands and media consumption trends. Learn how this holistic philosophy is impacting users and how you can prepare for the future.

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11:45 a.m. - 12:00 p.m.

Imagen from Reuters Case Study

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12:00 - 12:30 p.m.

The MAM Talent Pipeline: Recruiting and Training the Next Wave of Media Managers

As the media industry rapidly evolves, so too must the strategies for recruiting and training the next generation of media managers. This panel will explore the critical skills and competencies required for modern media management, focusing on how to attract and develop talent that can thrive in a landscape increasingly shaped by digital transformation, automation, and AI.

Confirmed Panelists:
Ian Owen, Riot Games, Manager, Media Asset Management, Esports

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12:30 - 1:30 p.m.

Networking Break in Exhibits

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