Tuesday General Sessions: State of the Industry


Tuesday, December 17, 2019
Location: Trianon Ballroom, Third Floor
8:30 a.m. – 4:15 p.m.

Time Session
8:30 - 8:35 a.m.

Welcoming Remarks

Presented by: Dan Marshall, AWS, SVP, Worldwide Sales and Service

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8:35 - 9:15 a.m.

Gambling and What It Means to the Sports Media Business

Gambling. It’s on everybody’s and every state’s mind as a means to not only drive revenue growth but also ratings as viewers will have more reasons to tune in. How are broadcasters approaching gambling from a programming standpoint? Do regional sports networks have an advantage compared to national networks? And how quickly will the legalized betting landscape evolve?
Moderator: Jason Dachman, SVG, Chief Editor
Panelists:
Steve Byrd, Sportradar, Head of Global Strategic Partnerships
Mike Morrison, ESPN, VP, Business Development
Damon Phillips, NBC Sports Washington, SVP and GM

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9:15 - 9:45 a.m.

Keynote Conversation: Peter Hutton, Facebook, Director, Global Sports Partnerships

Peter Hutton is no stranger to the sports media landscape as he was CEO of Eurosport from 2015-2018 and prior to that co-CEO of MP & Silva. But now he is at Facebook and, most importantly, at the center of the social media platform’s sports-related developments. Learn how Facebook is looking to unlock sponsorship opportunities; drive ticket, merchandise, and subscription sales; as well as its efforts around live rights and much more.
Featuring: Peter Hutton, Facebook, Director, Global Sports Partnerships
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services

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9:45 - 10:45 a.m.

Exhibits

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10:45 - 11:15 a.m.
Sponsored by:

Esports 2020: Where Is the Industry Headed?

The esports market continues to explode as traditional media companies, leagues, and even sports franchises look to become part of the ecosystem. What are some of the key trends to expect in 2020? How will esports continue to be on the ascent and what does that mean to the more traditional sports production landscape?
Moderator: Jason Dachman, SVG, Chief Editor
Panelists:
Matt Arden
, NBA, Head of Content and Media, NBA 2K League
Pete Emminger, Activision Blizzard Esports, VP, Global Broadcast
Wendy Wang, ESR 24/7 Esports Channel, CEO

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11:15 - 11:30 a.m.
Sponsored by:

EVS Case Study: Data-Driven Workflows

Data runs our world, and in the broadcasting industry, this is no exception. As a result, EVS will open its doors and give insight into current data driven workflows that are effectively used by rights holders and owners in mobile truck and broadcast center environments. Multiple broadcasters and leagues find the workflows efficient, but more importantly reliable. Data helps describe, connect, and immerse the consumer more into the storyline of the event by giving pertinent facts, statistics, visuals, and tables, which EVS facilitates efficiently through its ecosystem of solutions. The workflow models add depth and create additional narratives, within an event, to enhance emotion and inevitably provide the consumer with a more engaging and intimate viewing experience.
Presenter: Alex Redfern, EVS, VP, PreSales, The Americas

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11:30 a.m. - 12:00 p.m.
Sponsored by:

Keynote Conversation: Joe Markowski, DAZN, EVP, North America

DAZN continues to surprise the sports content and distribution world, whether with new rights deals, exclusive studio programming every bit as robust as anything in the industry, or a carriage deal with Comcast. And its international perspective gives it a solid leg up when it comes to understanding the changing landscape of OTT and broadcast sports. Joe Markowski, DAZN, EVP North America, shares his thoughts on DAZN’s strategy, its plans for the future, and why the entire industry needs to think differently when it comes to meeting the needs of sports fans.
Featuring: Joe Markowski, DAZN, EVP, North America
Moderator: Brandon Costa, SVG, Director of Digital

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12:00 - 1:00 p.m.

Lunch

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1:00 - 1:20 p.m.

Sneak Peek: Fox Sports, Miami, and Super Bowl LIV

Fox Sports will step into the spotlight for Super Bowl LIV and, once again, the challenge is figuring out how to manage technical innovation, production values, and storytelling. The Fox Sports production team takes the stage to discuss the big game.
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Panelists:
Kevin Callahan, Fox Sports, Director of Technical Operations
Mike Davies, Fox Sports, SVP, Field and Technical Operations

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1:20 - 1:45 p.m.

Inside the Launch of the ACC Network: What Happens When Linear Meets Digital

When ESPN launched the ACC Network, the new 24/7 national network dedicated to ACC sports, in August, it bolstered its expansive college sports coverage. It involved collaborative work and planning with personnel from across the ACC’s 15 institutions. Amy Rosenfeld, Aaron Katzman and Meg Aronowitz will discuss what it takes to launch a new comprehensive network in an age where linear TV and digital distribution require a steady stream of content along with new and efficient philosophies on production and operations.
Moderator: Kristian Hernandez, SVG, Associate Editor
Featuring:
Meg Aronowitz, ESPN, Coordinating Producer II
Aaron Katzman, ESPN, Coordinating Producer, ACC Network
Amy Rosenfeld, ESPN, VP, Production

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1:45 - 2:30 p.m.

Networking Break

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2:30 - 2:50 p.m.

How CBS Sports Delivered Every Shot, Every Hole at The Masters

Last year the team at Augusta National had the idea to create an Every Shot, Every Hole production, and they presented the challenge to CBS Sports to create the innovative system. In April, at this year’s Masters the vision became a reality when the groundbreaking system debuted allowing the viewers at home, for the first time ever, to see every shot from every hole by every golfer. Join us for an overview of the production efforts, how it came together, and how the future of major golf production may never be the same.
Moderator: Brandon Costa, SVG, Director of Digital
Presenters:

Brian Carr, Thumbwar, Founding Partner
Mike Francis, CBS Sports, VP, Remote Engineering and Planning
Patty Power, CBS Sports, EVP, Operations and Engineering

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2:50 - 3:05 p.m.
Sponsored by:

The Switch Case Study

Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Confirmed Presenters:

Glenn Adamo, The Switch, Principal, Switch Production Services
Ed Delaney, The Switch, Head of Production and Operations

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3:05 - 3:25 p.m.
Sponsored by:

The NBA Summer League and 5G Smartphone Production

The NBA this past summer offered up a world first, producing a game using nothing more than Samsung 5G phones. How did the project come together? What was involved, and did it really work as promised? Key production execs discuss the effort, lessons learned, and what’s next.
Moderator: Chris Brown, Turner Sports, VP, Operations and Technology
Panelists:
Paul Benedict, NBA, Associate VP, Broadcasting Content Management
Steve Hellmuth, NBA, EVP, Media Operations and Technology
Dave Macdonald, AT&T Sports and Entertainment, Director of Strategy

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3:25 - 3:50 p.m.

Sky Sports on How Volumetric Capture Changes Everything

Video analysis is very much a one-dimensional experience with analysts relying on flat images taken from one angle at a time to provide insights into athletic performance. At the 2019 Open Championship, Sky Sports changed all that with the use of 120 cameras to capture volumetric video of the world’s best golfers in action. The question now is what does volumetric mean for your organization?
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Featuring: Duncan East, Sky Sports, Head of Directors and Creative

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3:50 - 4:15 p.m.

Closing Keynote: The Business Impact of Technology Virtualization

Featuring: Josh Stinehour, Devoncroft Partners, Principal Analyst

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