SVG Digital

Monday, December 10, 2018
Location: Nassau Suite, Second Floor
11:00 a.m. – 4:30 p.m.

From over-the-top and direct-to-consumer streaming services to social media engagement, and much more, the world of sports content consumption is dramatically different today and the sky is still the limit. Join the SVG Digital workshop at this year’s SVG Summit to catch up on the latest in digital sports video tech such as latency, security, and the impact of 5G, along with the business opportunities behind social media platforms, augmented reality, digital ad insertion, and much more. Learn from and interact with some of the most influential minds in the business and SVG Digital paves the way to sports media’s future!

Time Session
10:55 - 11:00 a.m.
Sponsored by:

Opening Remarks presented by Limelight Networks

Presented by: Fritz Seifts, Limelight, Principal Architect

11:00 - 11:45 a.m.
Sponsored by:

OTT and Direct-to-Consumer: Highlights from a Breakout Year

Thanks to major events (like the Winter Olympics and the FIFA World Cup) and the continued rise of direct-to-consumer streaming services (like ESPN+, B/R Live, fuboTV, FloSports, etc.), 2018 was a major growth year for live streaming, over-the-top delivery, and direct-to-consumer business model in sports. What was learned and how will it impact the future?
Introduction by: Chris Smith, Zype, SVP, Product
Moderator: Brandon Costa, SVG, Director of Digital
Panelists:
Geir Magnusson
, fuboTV, CTO
Mike Levy, FloSports, VP, Global Rights Acquisition
David McLary
, NBC Sports Group, VP, Video Technology
Chris Smith, Zype, SVP, Product

11:45 a.m. - 12:00 p.m.
Sponsored by:

SVG Digital Content Case Study: More Content, Less Time – How Leading Sports Brands Get Video Out at Speed 

Every minute counts when it comes to getting post-produced content out to event operations, sponsors, broadcast, and fans across social media and other digital channels. Teams must balance creative vision and internal resources with business obligations and tight timelines. In this session, you’ll learn how production teams at MLB Network and other sports brands have adopted an agile workflow to get both internal and external stakeholders reviewing media faster from V1 to final delivery.
Presenter: Nick Howard, Wipster, Head of Sales

12:00 - 12:30 p.m.

Keynote Conversation: The Story Behind ‘Mike’s On!”

The Mike’s On app is a first-of-its-kind direct-to-consumer media service that places a single personality – veteran New York sports talk radio host Mike Francesa – as its star. Take an inside look at the build out of the service, how it works, and what important lessons have been learned along this way with CAA executive Eric Iverson.
Featuring: Eric Iverson, Creative Artists Agency (CAA), CIO
Interviewed by: Brandon Costa, SVG, Director of Digital

12:30 - 1:00 p.m.

Networking Break

1:00 - 1:45 p.m.
Sponsored by:

The State of Social Streaming: How Digital Content and Its Operations Differentiates Itself

Whether its leagues, networks, media companies, or even professional and collegiate sports teams, everyone has been carving out new and creative ways to leverage live video across the major social media platforms of the current done. Content creators from across the sports media spectrum share their best practices and discuss whether live social streaming is maturing in a way that continues to differentiate it from live television.
Introduction by: Ted Spruill, NewTek, Director of Key Accounts, Broadcast
Moderator: Brandon Costa, SVG, Director of Digital
Panelists:
Dave Belding, LiveU, Sales Director, Sports
David Dominik, New York Giants, Manager, Digital Media
Marlon Jackson, Madison Square Garden, VP, Marketing
Brad Zak, Big East Conference, Senior Director, Social and Digital Content

1:45 - 2:00 p.m.

Digital Technology Case Study: Troubleshooting Live Sports Streams in Real Time

Eric Bolten will present a high-level ZEN Master case study illustrating how engineers supporting live sports streams can monitor real time IP network video feeds and analyze video data to quickly troubleshoot and solve specific live feed issues.
Presenter: Eric Bolten
, Zixi, VP, Business Development

2:00 - 2:30 p.m.

Digital Content Case Study: Bleacher Report

Monetization in the digital media world is in the heart of an era of branded content. What makes for good branded content today? Where’s this type of production trending? How can you better work with your partners and sponsors on brand-integrated initiatives? Bleacher Reporter’s chief of branded content wrestles with these questions and much more in this 30-minute talk.
Presenter: Beckley Mason
, Bleacher Report, Senior Director of Branded Content
Interviewed by: Brandon Costa, SVG, Director of Digital

2:30 - 2:45 p.m.
Sponsored by:

Digital Technology Case Study: Remote Production – Game Changer for Sports Broadcast

Live sporting events bring in more revenue and viewers and let you create more content for different channels. But, they’re expensive and complex to produce and onsite logistics can be challenging. Remote production helps to produce more live events efficiently and cost-effectively. Join Tata Communications is this session that will explore how remote production can lead to significant cost savings. This session will also cover interesting examples of how broadcasters and production companies can overcome technical and operational challenges to embrace the benefits of remote production.
Presenter: Peter Ostapiuk, Tata Communications, Head of Sales, Americas

2:45 - 3:00 p.m.

Networking Break

3:00 - 3:45 p.m.
Sponsored by:

The Ongoing Battle With Latency: The Technology and Business Decisions Behind It

It’s one of the chief challenges still facing the live sports media business today: latency. Vendors have ratcheted up their technology offerings in 2018 as live broadcasters continue to weigh their options in a world increasingly more reliant on universal synchronization across platforms. Those involved in the balancing act share the latest developments and take on what’s to come.
Speaker introduction: John King, IBM Cloud, Aspera Specialist, Sr. SE, Client Solutions, Engineering and Deployment
Moderator: Brandon Costa, SVG, Director of Digital
Panelists:
Ghislain Collette
, Haivision, VP, Product Management, Streaming
Fritz Seifts, Limelight, Principal Architect
Jonathan Solomon, Aspera, an IBM Company, Strategic Initiative Engineer – Streaming

3:45 - 4:30 p.m.

A Whole New World: 5G, AI, HDR-Streaming On-Deck to Dominate 2019?

The upcoming year is full of exciting promise for digital sports content creators and distributors. A standards path has been cleared to commercial availability of 5G cellular connectivity; AI is playing a significant role in the clipping and enhancing of highlights and social media content; UHD/HDR streaming has the potential to be a huge differentiator for those live streaming to compatible Smart TVs.  Experts share what needs to happen next and sheds light on some of the exciting opportunities to come in sports video.
Moderator: Troy Dreier, SVG, Contributor, Streaming and Digital
Panelists:
Lionel Bentolila
, Aldea Solutions, CEO
Julian Lucek, Juniper Networks, Distinguished Systems Engineer