Nilay Shah

New York Giants, Director, Digital Strategy

Nilay Shah is in his eleventh season running the Giants’ digital, mobile, and social media operations. During his time with the Giants, the team has ranked in the top quartile for numerous web metrics while also launching several social media campaigns that were firsts in the world of professional sports. The Giants became the first team to integrate tweets in game broadcasts, host a “Social Media Night” prior to Super Bowl XLVI, and use augmented reality that allowed fans to “try on” virtual Super Bowl rings. More recently, the Giants won the NFL Content Award for their long-form interactive timeline on Odell Beckham Jr. and were recognized for their season-long content strategy to celebrate the 25th anniversary of their 1990 Super Bowl win.

Featured in: Venue Production Workshop

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