Michael Greeson

The Diffusion Group, President and Director of Research

Michael Greeson co-founded The Diffusion Group in 2004, serving as president and director of research. As a 17-year veteran of the connected consumer and broadband media spaces, Greeson has designed and fielded more than 50 quantitative consumer research projects. He has also authored/co-authored more than 50 reports focused on multi-screen/multi-platform video and the connected consumer. Greeson foresaw a decade in advance the emergence and impact of broadband video and the quantum consumer that defines viewing behavior today.

Greeson earned an M.A. in interdisciplinary social science from the University of Chicago, in which he blended studies in social theory and philosophy. Prior to Chicago, Greeson completed a B.A. in philosophy from the University of Central Oklahoma.

Greeson resides in Fort Collins, CO with his lab, Zoe.

Featured in: Tuesday General Sessions: State of the Industry

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